Their activity can then be used to improve your checkout processĪside from custom events, GA4 can log the majority of relevant events automatically without the need to configure them separately using the global site tag (gtag.js) or Google Tag Manager. For example, if you run an ecommerce store, you might decide to set up an error event after begin_checkout to see what users do when they face an error. Events and parameters that you can set up yourself depending on your needs. For example, recommended events for ecommerce stores include add_to_cart, purchase, and begin_checkout. Events that Google recommends you set up based on your industry. These allow you to go deeper than page views to measure user behavior and content success. Automatically collected events such as scrolls, site search, video engagement, and outbound clicks that can be enabled or disabled to suit your website or app.
These include initial actions, such as page_view, session_start, and first_visit. Events that are automatically tracked after installing the GA4 base code. Their behavior can be used to predict future activity and tailor your site or app to encourage more sign-ups.Įvents in GA4 are grouped into four categories:
By setting that as an end event you can use pathing analysis to identify what users are doing before they hit subscribe. It also improves pathing analysis by letting you see how users navigate your website and/or app.įor example, every time someone signs up for your newsletter, a generate_lead event is sent to GA4. The new event-driven data model makes cross-referencing insights easier. In the old model, tracking is bound to URLs and interactions are grouped by time frame. The change benefits marketers by allowing accurate tracking of user journeys across the web and mobile apps. For instance, a page_view event contains the parameters page_location, page_referrer, and page_title. This means sessions and pageviews are now events. The focus in GA4 is very much on users, with each interaction labeled as an event. The big changes are designed to help you “get ready for what’s next”, as opposed to solely reacting to what’s already happened. “The new Google Analytics will give you the essential insights you need to be ready for what’s next.” When Google officially announced the launch of GA4, they said: Its features and capabilities are built to help you not only better understand users, but predict behavior to improve user experience. It promises to be the future of analytics, with cross-platform tracking, AI-driven data, and privacy-centric design. Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. What is Google Analytics 4 (and why should you make the move)? We’ll also delve into some of the platform’s new reporting features to demonstrate how it can help you learn more about user behavior.
Google inpage analytics how to#
In this guide, we’ll cover everything you need to know about GA4, including how it differs from UA, why you should use it, and how to get started. This means starting afresh, with a new learning curve to navigate.
Google inpage analytics upgrade#
Unlike previous upgrade iterations, GA4 is a brand-new product. For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. Following is the HTTP Header Analyis of HTTP/1.0 200 OK,Content-Type: text/html charset=utf-8,x-ua-compatible: IE=edge,Cache-Control: no-cache, no-store, max-age=0, must-revalidate,Pragma: no-cache,Expires: Mon, 00:00:00 GMT,Date: Wed, 06:20:23 GMT,P3P: CP="This is not a P3P policy! See g.co/p3phelp for more info.",Strict-Transport-Security: max-age=31536000,Content-Security-Policy: script-src 'report-sample' 'nonce-Rn0MZR87AvKtAf+Lkypf4A' 'unsafe-inline' object-src 'none' base-uri 'self' report-uri /_/GeoMerchantPrestoSiteUi/cspreport worker-src 'self',Cross-Origin-Resource-Policy: cross-origin,Server: ESF,X-XSS-Protection: 0,X-Content-Type-Options: nosniff,Set-Cookie: NID=211=EsrnlQ4elAqCNYSLraRTgQsBDZpvxswHHVGy90YsaXN2dC49f-BUrF0DAgP2Phj6vIC34qvyds2jevQ7bcrambevmtY10lr88PHZrmATnC_XGS_tGgpvtMd5rdw1aT_iEW4OThTZhURmND7oILJSZ0Q3eXGGYRAIb9ncyflZdNI expires=Thu, 0 06:20:23 GMT path=/ domain=.google.Google Analytics 4 is the next generation of Google Analytics.